The Woolworth's lunch counter is a significant site in Black history due to the Greensboro sit-ins that took place there in 1960. In February of that year, four young African American college students, Franklin McCain, Ezell Blair Jr. (later known as Jibreel Khazan), Joseph McNeil, and David Richmond, sat down at the segregated lunch counter inside the Woolworth's store in Greensboro, North Carolina. Despite being refused service, the students remained seated in peaceful protest against racial segregation.

Their sit-in sparked a wave of similar protests across the South and became a catalyst for the Civil Rights Movement. The sit-ins demonstrated the power of nonviolent direct action and brought national attention to the injustices of segregation. Eventually, after months of protests and negotiations, Woolworth's desegregated its lunch counters.

The Greensboro sit-ins at Woolworth's marked a turning point in the struggle for civil rights, inspiring a new generation of activists and leading to the eventual desegregation of public accommodations across the country. Woolworth's lunch counter serves as a powerful symbol of the courage and determination of those who fought for equality and justice during the Civil Rights Movement.