Woolworth's Lunch Counter is a significant site in Black history due to its role in the Civil Rights Movement of the 1960s. In 1960, four Black college students in Greensboro, North Carolina, staged a sit-in protest at a segregated Woolworth's lunch counter, where African Americans were not allowed to sit and eat with White customers. The students were refused service but remained seated, peacefully demanding to be served.

The sit-in garnered national attention and inspired similar protests at Woolworth's locations and other segregated facilities across the country. The demonstration at Woolworth's in Greensboro continued for six months and ultimately led to the desegregation of the store's lunch counter in July 1960.

The Woolworth's Lunch Counter sit-ins were a pivotal moment in the Civil Rights Movement, highlighting the power of nonviolent protest and bringing the issue of segregation in public spaces to the forefront of national consciousness. The actions of the courageous young protesters at Woolworth's played a significant role in challenging racial discrimination and advancing the cause of civil rights for African Americans in the United States.