The Carolina Coach Company was a prominent bus transportation company in the southeastern United States during the mid-20th century. It was founded in 1928 in North Carolina and rapidly expanded its operations to other states in the region.

In Black history, the Carolina Coach Company played a significant role in the transportation industry, particularly for Black passengers during the era of segregation. Jim Crow laws enforced racial segregation in public transportation, and Black passengers often faced discrimination and mistreatment on public buses.

The Carolina Coach Company operated separate but equal facilities for Black passengers, such as designated seating areas and restrooms on their buses and stations. While this segregation was unjust, the company provided a vital service for Black travelers, allowing them to travel safely and reliably within the segregated South.

Despite the challenges of segregation, the Carolina Coach Company also provided job opportunities for Black workers, including bus drivers, mechanics, and administrative staff. These jobs offered economic stability and advancement for many Black individuals during a time of racial inequality and limited opportunities.

Overall, the Carolina Coach Company's history in Black history highlights the complexities of transportation segregation and the resilience of Black travelers and workers in navigating these challenges.