The Carolina Coach Company was a prominent bus transportation company in the Southeastern United States during the mid-20th century. The company was founded in 1927 in North Carolina and eventually expanded its services to cover several states in the region.

One significant aspect of the Carolina Coach Company's history in Black history is its role in the Civil Rights Movement. During the era of segregation in the United States, African Americans faced discrimination and segregation on public transportation, including buses. Segregation laws required Black passengers to sit in the back of buses or in designated areas, separate from white passengers.

Carolina Coach Company operated in a region where segregated bus travel was prevalent, and as a result, the company enforced these discriminatory policies on its buses. This led to protests and resistance from Black passengers and civil rights activists who were fighting for desegregation and equal rights.

The most famous example of resistance to segregation on Carolina Coach Company buses occurred with the arrest of civil rights icon Rosa Parks in Montgomery, Alabama in 1955. Parks' refusal to give up her seat to a white passenger on a segregated bus sparked the Montgomery Bus Boycott, a pivotal moment in the Civil Rights Movement. While Carolina Coach Company was not directly involved in the Montgomery Bus Boycott, its policies and practices were representative of the segregationist practices that the civil rights activists were seeking to overcome.

In the years following the Civil Rights Movement, efforts to desegregate public transportation were successful, leading to the end of segregation on buses and other forms of transportation. The Carolina Coach Company eventually went out of business in the 1980s, but its legacy lives on as a reminder of the struggles and triumphs of the Civil Rights Movement in the United States.