The Carolina Coach Company was a bus transportation company that operated in the southeastern United States, primarily in North Carolina, during the mid-20th century. The company was significant in Black history because it played a role in the struggle for civil rights and desegregation.

In the 1940s and 1950s, during the era of segregation, the Carolina Coach Company enforced racial segregation on its buses, with Black passengers being forced to sit in the back of the bus or in designated seating areas. This practice was a source of discrimination and humiliation for Black passengers, sparking protests and calls for change.

One notable incident that occurred on a Carolina Coach Company bus was the arrest of Rosa Parks in Montgomery, Alabama in 1955 for refusing to give up her seat to a white passenger. Her act of civil disobedience sparked the Montgomery Bus Boycott, a pivotal moment in the civil rights movement.

The struggles against segregation on buses, including those operated by companies like Carolina Coach Company, ultimately led to the desegregation of public transportation through legal challenges and activism. The Civil Rights Act of 1964 outlawed segregation on buses and other forms of public transportation, marking a significant victory in the fight for racial equality.

Overall, the Carolina Coach Company's role in enforcing segregation on its buses underscores the challenges faced by Black Americans during the Jim Crow era and the importance of the civil rights movement in challenging and dismantling segregationist practices.