"The New Negro" was a term popularized during the Harlem Renaissance in the 1920s and 1930s. It referred to a new sense of racial pride, cultural awareness, and political consciousness among African Americans at the time. The concept of "The New Negro" was championed by figures such as Alain Locke, who urged Black Americans to embrace their heritage, challenge stereotypes, and assert their equality.

The Harlem Renaissance was a cultural movement that celebrated Black art, literature, music, and intellect, and it played a key role in shaping the idea of "The New Negro." Prominent figures like Langston Hughes, Zora Neale Hurston, and Countee Cullen were among those who contributed to this flourishing era of Black creativity and expression.

Overall, the idea of "The New Negro" represented a shift towards self-empowerment, self-determination, and a rejection of the oppressive narratives that had long defined Black identity in America. It helped pave the way for the Civil Rights Movement and continues to influence Black culture and activism today.